According to Strange Loop Network, just if your website takes more than 3 seconds to load, 40% of your visitors will leave. And if your website brings you $100,000/day, it means you will lose $2.5million/year.
Website loading speed is top 3 factors of a successful website. It requires much effort to generate traffic but greater attempt to keep them on site. There is a notorious fact that majority websites has high bounce rate. Of course, the situation can be caused by various factors, such as content, wrong targeted audiences, unmatching call-to-actions, etc. Loading speed‘ is one of the most popular causes according to statistics.
Which factors affect the loading time of your website?
- It can be due to website hosting. Unsuitable web host can lead to the situation of network bandwidth restriction. Besides, the location of the server and assets also make a contribution to loading time when time is required for a round-trip of request and response.
- The number of HTTP requests also takes a toll on website loading time.
- Large size of file.
- No caching utilization
- And your theme or template can also affect the loading speed.
In this article, we will share with WordPress users about efficient themes to alleviate the situation of website speed.
1. Newsmag for Newspaper website
According to the Pingdom Tools, its score is 93/100 for speed test. It is a WordPress theme by WordPress Booster framework, which follows the flat & crisp design trend accompanied by powerful features, such as TinyMCE WYSIWYG, Visual Composer, Shortcode, Smart Sidebar, Sticky menu, and other essential features for a news & magazine site. It is developed to be completely lightweight to minimize server loading then enhance the speed.
2. Pillar – Multipurpose themes
Pillar application is kind of variety, ranging from business, e-commerce, blog to creative portfolio. The speed test with Pingdom shows the result that the performance grade is 98/100 with 1.40s loading time.
Because it is built as a theme serving multiple purposes, hundreds of features are developed accordingly to ensure the relevant performance. You can fund pricing table, testimonials, slideshow, social plugins, contact form,… in Pillar theme.
As its name, SEOWP is built for the purpose of search engine optimization. If you understand the mechanism of search engine, you will know that loading speed is really important to be indexed by Google and other search platforms. Pingdom test ranked SEOWP in A class for performance, namely 91/100 scored with 1.51s loading speed.
Creative and highly responsive design, user-friendly and intuitive backend, easy customization and 10 freemium plugins included are the compliments for SEOWP.
No matter what WordPress theme you will use, remember that loading speed is not a problem of theme but many other factors before you build a website and when you maintain it. The website hosting you use make a great impact on pagespeed and the load time of your WordPress theme.