How to reduce website bounce rate


Coming back with one of the most headache issue: website bounce rate. In the series about website bounce rate, we will share with you the causes, effect and solution to deal with this problem.

In the first article, we talked about the causes of bounce rate. There would be many reasons, but the most commons one are:

  • Website loading speed
  • Inappropriate website hosting
  • Confusing call-to-action
  • User experience and user interfere
  • Low quality content
  • Referral source

You can refer to 05 reasons for high website bounce rate to know in details.


For this episode, we will focus more on how to cope with high bounce rate and how to wipe out the worry of bounce rate as well. But before jumping into the solution, you must be aware that there exists a benchmark for average bounce rate of each type of website. Depending on the purpose and core content, your website can reach an acceptable level of bounce rate. Hereafter is Google benchmark.


If your website is landing page or blog, your bounce rate can reach up to 90%. So don’t worry if you see this high indicator. Because of landing page objective, it is really normal for this situation. However, in case you own a content website, let’s try to keep the bounce rate under 50%.


And Benchmark for Bounce Rate by Industry

The benchmark is also different based on different industry.


 1. Fast loading time

No one wants to wait in this fast-paced life. There are too many choices for them outside there, the decision to quit a page has never been easier.  47% of users expect a web page loading time is within only 2 seconds or even less. You need to choose web hosting plan suitable with your estimated traffic volume and also optimize basic elements on site to reduce the web loading time:

  • Minimize image size
  • Optimize cache
  • Trim down javascript parsing
  • Use CSS3 and HTML5


2. Right visitors

Reducing bounce rate means attracting right customers to your website. Right call-to-action and right message help you target at right audiences. If you fail to do that, they will leave your site right away after knowing that your page cannot provide them as your promise. So the consistency from redirect source and landing page is really important. Even when your website has fast loading speed or user-friendly design, no way to keep them on site if they feel the content irrelevant.


3. User-friendly design

Put yourself in the shoes of customers to evaluate the website experience. Don’t confuse them. Don’t turn your navigation into a maze. Please remember that customers do not spend too much time to analyze information or digest a message in this digital age.

  • Keep message straightforward.
  • Stay focused on your main goal & objectives.
  • Draw an expected roadmap & make equivalent verbal & visual design to propel them through.


4. Mobile friendly

Because we are all the time on the go, there are more and more people getting access to website via mobile devices. According to TechHive, 90% of shared link to blogs on twitter came from mobile. Nothing pushing visitors to leave a website better than an ugly interface, which they cannot even read the content. Ensure that your website is compatible with popular devices.


5. Credibility

This elements is especially important with website, where people must leave their personal information or even credit card number. The decision of leaving a site is not only related to technical factors such as website loading speed, interface or content but also website credibility. You need to ensure the privacy policy and also say it out loud so that your visitors can know about it.

  • A small image of the certificate from prestigious 3rd-party.
  • Human-face on site.
  • Testimonials from customers.

There are many ways you can apply to enhance the brand trust.