Better prevent than cure. Instead of fixing something wrong, it is better for you to be aware of them and avoid at the beginning. The idea is true for life and for digital platform as well. Especially with e-commerce website, just a small mistake can cost you much. They are effort to solve, potential customer lost and money of course. With the purpose to have you build a solid website at the beginning, the article will point out common mistakes we always happen to make, ranging from website hosting to more detailed features.
Website hosting is a fundamental base of a website. You can see as as your house foundation. There would be many unexpected events happening if your foundation is not good enough or put it in another way, not strong enough to carry the whole house. So before choosing a web host, you should be well aware about the website you intend to build. Which type is your website? Is it a blog, a branding website or an e-commerce site? How much is your estimated and expected traffic? Is uptime your primary priority? You must answer all those question to make a right decision.
Read more: How to choose the right web host.
2. Complicated navigation
When it comes to website UX & UI, you must put yourself in the shoes of website visitors to design the most user-friendly experience for customers. Do not design the way you want and do not pull out all information you want to let them know. Be mindful for each piece of content, call-to-action and visual elements.
Too many links and call-to-actions will make visitors confused, which subsequently lead to site leaving and high bounce rate. You should draw the expected journey which you want your visitors to go through and focus on the route when designing content.
People use various devices to access to your website but it doesn’t mean that you must design website to be compatible with all of the resolution of different devices. Choosing the most common resolution and make it work for those ones. You can also insert Google Analytics in your website to get specific information of devices visiting your own website. Because we are always on-the-move, do not forget mobile. It would be a nightmare if people cannot read your content. Poor appearance is a trustful proof for untrustable brand.
4. Content Quality
We say about both quality of content and the way you deliver content. Keep it clear enough, detail enough but also punchy enough to catch the attention of customers then propel them into your wanted actions.
And do not overlook the importance of content format. Try to utilize various content format, especially multi-media to deliver your message more efficiently. Infographic, Graphic, Video are the most common ones. If you have more capability, why not try some other interactive content format. It will be bonus points for your site.
5. Lack of measurement
Last but not least, it is not about measurement but optimization. A website is always in the process of optimizing, in terms of speed, user experience, conversion rate, etc. You get no clue to start if you don’t know how you are performing. Insert Google Analytics or other 3rd-party tracking tools to stay in loop of the performance of website.
Keep optimizing it is the key to have an efficient site.